Gaana recently touched the 100 million user base, while JioSaavn is said to have over 100 million subscribers. Spotify may be the leading music streaming service globally, but the company faces stiff competition from local and global players in India. It also offers 50% discount for students in India.
Spotify charges ₹129 per month and ₹1,189 annually. Its subscription plans start as low as ₹13 for a day's usage. Spotify offers free and premium subscriptions in India. Spotify's userbase is currently on a standstill with over 2 million users till July. Spotify quickly reached 2 million users on the same month itself. Within the first week of its launch, Spotify said it secured 1 million users on the platform. Spotify launched in India on February 28. The music streaming service is now five months old in India and here's a closer look at its journey so far. Globally, Spotify has 108 million paid subscribers with India contributing a minuscule percentage of the overall user base. A survey by CyberMedia Research (CMR) also revealed that 55% of people in India are spending 30% of their time listening to music. Market consulting firm Deloitte expects the online music market in India to surpass $273 million by 2020. The company also faces strong competition from local players like JioSaavn and Gaana and international players like Amazon Prime, Apple Music, and YouTube Music. Although late, the entry of Spotify has surely woken up the music streaming market in India, which has over 450 million smartphone users.
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